Murdoch Response

To certain points I agree with Rupert Murdoch’s statement in this opinion peace. But I do feel that technology is killing the print side of the newspapers. But the entire aspect of this digital medium can be a positive thing for these companies. The real question should be how much does it take to print all those papers? Why print them? When you have online free digital paper to publish to. If they start to minimize their paper sales and start pushing their digital sales then they will tap into the entire younger crowd. It makes perfect sense to tap into the mobile phones market if you’re a newspaper, it seems that media is turning that way. You bend with the technology is the basic rule, you adapt or you die. I’ll say it over and over again because it’s so true. If every company has the chance to go online and have a web presence and your company doesn’t, then your company will do poorly. Cell phones have boomed in the last few years and will continue to grow. But technology aside, newspapers need to bring the excitement back to the newspaper. They are focusing on being the best writers in the area when deep down we as the reader don’t care about the awards, we care about news that will catch our eyes. We want news that we can compare our lives to, something that shows us “wow that’s my community” or “this affects my life.” If newspapers can grab us show us that they care about us as a community then it may get a bigger base. They don’t seem to understand that these new generations of adults are always on the go. We don’t have time to stop and we need news yesterday not tomorrow. So by taking technology and taking the stories that are interesting to us, they will be able to grab that second-generation of newspaper consumers. And as for the government regulating once again, I can’t really say anything about. Would multi-ownership help the newspapers? Yeah it would bring more money to the papers. But to say that’s the solution would be reckless. These comments just seem like a temporary solution, sort of like the fossil fuel discussion. I guess the newspaper just became a forgotten resource and they are focusing on being about themselves just as Murdoch said. They care too much about what they want out of the paper instead of what we want. Taking this in a new direction for the people and the communities they live in might turn these papers around.