Social Media in American Business

It seems that as of lately social media is taking a larger role in American businesses. Everyone is online and this strategy of finding out what a businesses reputation online is, can prove beneficial. They are using twitter, facebook, and their own website or other websites to check their products. Determining what other people are thinking about your products or what you are producing depending what your business is can help you turn your company into something better. You could create a product that everyone wants just like apple did with the iPod. They turned the iPod into one of the greatest devices a person can own. Then they looked at the customer feed back and found the small things that need to be fixed. When they came out with the second-generation iPod, they made the changes that everyone complained about and now everyone has an iPod. I feel that if your company wants to be successful that this new technology of social media can really help get the company off of its feet. You can access everyone in about an hour by just placing an ad on facebook or MySpace. And it’s not like a billboard or a commercial where they may or may not see it. If you’re on facebook your interacting with a sight and with that interaction you are noticing that there are ads. These ads catch your attention and promote the company better than billboards ever will. And with everyone having the ability to skip commercials with DVR’s and Tivo, it just doesn’t seem like commercials are worth having. If you can sell advertisements to these social media outlets then you might have a bigger advantage over the other companies in your field. All im trying to say is that you adapt or die. This new technology can either help you or destroy you, and its ridiculous to think that this can’t help a company especially if your in PR or products that deal with high competition.